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Culture Magazine

Justin Sun Adds His Flavor to Art History, Eating Maurizio Cattelan’s $6.2M Banana

Crypto entrepreneur Justin Sun links conceptual art to blockchain with his $6.2M purchase of Comedian. Credit: WikiMedia.

In an unusual twist for the art world, Justin Sun, crypto entrepreneur and founder of the Tron blockchain, made headlines not just for purchasing Maurizio Cattelan’s conceptual artwork Comedian for $6.2 million, but for eating the banana at a press event. Speaking at Hong Kong’s Peninsula Hotel, Sun described his decision as a continuation of the artwork’s conceptual legacy, turning his consumption into its own performance.

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“Eating it at a press conference can also become a part of the artwork’s history,” Sun remarked, aligning his act with Cattelan’s aim of challenging perceptions of what constitutes art. Sun further connected Comedian to cryptocurrency and NFT art, pointing out how both exist largely as intellectual property and ideas rather than physical entities.

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The viral banana artwork by Cattelan, Comedian, achieves record-breaking success at Sotheby’s auction. Photo: Maria023, WikiMedia.
The viral banana artwork by Cattelan, Comedian, achieves record-breaking success at Sotheby’s auction. Photo: Maria023, WikiMedia.

The piece, initially displayed at the 2019 Art Basel Miami Beach, has sparked controversy since its debut, questioning the value of art and its physicality. Sun’s performance emphasized this debate, as he highlighted parallels between blockchain’s decentralized nature and the conceptual artistry of Comedian. Attendees at the event were given bananas and rolls of duct tape as souvenirs, ensuring the spirit of participation mirrored the original artwork’s playful essence.

This performance reflects a broader trend in conceptual art’s intersection with emerging technologies. Sun’s act bridges traditional art, digital culture, and cryptocurrency, inviting new conversations about ownership, value, and the evolving definition of creativity.

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