John Tavares and SENTALER Launch Exclusive Varsity Jacket Supporting Youth Initiatives
SENTALER, known for its luxury outerwear, has launched a unique collaboration with Toronto Maple Leafs captain John Tavares, introducing a limited edition Varsity Jacket that blends fashion and philanthropy. Part of the brand’s Fall/Winter 2023/24 men’s collection, the SENTALER x John Tavares Varsity Jacket features Peruvian baby alpaca fabric and customizable details, and it is available in a limited run of 91 pieces. Proceeds from the sales will support the John Tavares Foundation, which focuses on youth health and wellness initiatives.
Creative Director Bojana Sentaler describes the jacket as a product of shared values. “It was inspired by a mutual passion for philanthropy. John represents the ideal SENTALER man: someone who is driven, stylish, and committed to positive change,” she explained. Tavares echoed these sentiments, highlighting how his hockey career has allowed him to give back to the community. “Partnering with SENTALER enables us to raise awareness and funds for youth nutrition and health education,” he said.
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This partnership reflects a broader trend in the fashion industry, where collaborations with athletes emphasize both style and purpose. SENTALER hosted an exclusive launch event presented by EY Canada, which showcased the Varsity Jacket and other pieces from the men’s collection, highlighting the brand’s commitment to quality and social responsibility. The event, attended by notable figures in Toronto, underscored SENTALER’s evolving role in the menswear market. With a focus on sustainable luxury and community impact, the brand continues to redefine what it means to be both stylish and socially conscious in today’s fashion landscape.
As the collection grows, SENTALER’s emphasis on sophisticated design paired with ethical practices positions it as a leader in modern menswear. This collaboration with Tavares not only elevates its men’s line but also reinforces the importance of supporting the next generation—a cause central to both Tavares’ foundation and SENTALER’s mission.
